Green Marketing Begins with Green Design

Since inputs, manufacturing processes, distribution, use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must start with green design. Presents source reduction and waste management strategies to cut down wastes, and also presents a method to compare green design alternatives which can provide designers with guidance to select superior designs. As a product must meet several criteria, suggests a concurrent rather than sequential product development approach. Concludes with tips for top management to improve green design in their organizations.

“Green Marketing Begins with Green Design”, Journal of Business & Industrial Marketing, Vol. 8 Iss: 4, pp.26 – 31


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